| Updated: Swedish-owned Unibet was established in 1997, and a year later, it launched a telephone betting service in the UK. The then-small company began expanding rapidly with a Swedish- and English-language betting site that soon introduced a live casino and a live betting section. The site became available in several other languages, and in 2004, it launched a mobile betting platform that remains one of the most popular solutions for betting on the go.
Since then, Unibet has received significant recognition and multiple awards, including Sports Betting Operator at the 2016 EGR Awards, known as the Oscars of the eGaming sector, and Online Sportsbook Operator of the Year at the 2016 International Gaming Awards. Although it is not among the largest names in the industry, it has provided its 1 million active members with exceptional quality and reliable service through its dedication to safety and security, technological innovation, and customer satisfaction.
Unibet is part of the Kindred Group, one of the biggest and most respected online gambling companies in the world. Although the gambling site is widely known for primarily targeting European bettors and gambling enthusiasts, it reaches millions of customers in more than 150 countries and is available in multiple languages, including English, Spanish, and Russian. To ensure reliability and convenience, Unibet maintains local, professional customer service and a payment platform that accepts a wide variety of fast and secure banking methods.
Promotions and Bonus Terms
The Scandinavian gambling operator offers a vast range of products and has tailored its promotions to the different types of customers it serves. There are bonuses specifically designed to reward poker players, as well as promotions for those who visit Unibet’s Casino section. Sports betting fans will also find exciting offers that can enhance their experience on the website, whether they are loyal Unibet members or are joining the Sportsbook for the first time.
As expected, Unibet also has generous welcome bonuses for new customers, as well as regular promotions and cashback offers for existing members. Most of these are valid only for a limited time, so customers should regularly check the Special Offers section of the website. This section includes several separate divisions, namely the promotional pages for the Sportsbook, Casino, Bingo, and Poker. For this review, we will focus on the Unibet Sportsbook promotions.
£30 Money Back Welcome Offer
Customers who register on the Unibet website and make a real-money deposit will receive a refund of up to £30 if their first bet loses. This is an attractive, risk-free offer for sports fans who have little or no experience with sports betting. It is valid only for first deposits of at least £10, although the minimum may also depend on the selected banking method.
The offer is available only to new customers who are located in the United Kingdom and are aged 18 or older. To receive the refund, they need to place a sports bet of at least £1 at odds of 1.40 (2/5) or greater. If the bet wins, customers receive their respective winnings. If it loses, their stake will be refunded up to a maximum of £30. A wagering requirement must also be met before any winnings generated from the bonus can be withdrawn.
In this case, the bonus must be wagered three times in the Sportsbook, meaning customers need to place bets equal to three times the bonus amount. The bets must be placed at odds of at least 1.40 (2/5), and this wagering requirement must be met within 30 days of receiving the bonus. If customers decide to complete the wagering in another section of Unibet, they will need to wager the bonus amount 25 times in the Casino, Live Casino, Slots, or Games sections. Bets placed on Poker, Supertoto, and Superscore games do not count toward the wagering requirement. In addition, customers will not be eligible for the bonus if they make their first deposit via Entercash or HiPay.
10% Profit Boost for The Ashes
Fans of the popular Test cricket series between England and Australia, known as The Ashes, can enjoy greater rewards on winning bets by opting into the Profit Boost offer through their Unibet account page. They will receive an extra 10% on their winnings from every match in the series, including Test, ODI, and T20 games. There are currently five dates for the Test games, with more dates to be added for the ODI and T20 matches in 2018. Customers can also place bets in advance or during live events.
The Profit Boost appears in the bet slip when a cricket selection has been made for any of The Ashes games. Each selection must be at odds of 1.20 or higher, and the maximum stake allowed on each Profit Boost ticket is £50. There is also a maximum payout limit, with each customer able to receive up to £1,000 per week. One of the most important conditions of this offer is that bets placed using a bonus balance or free bet are not valid and will not earn the 10% Profit Boost.
£10 In-Play Free Bet
This is one of the most popular offers at Unibet’s Sportsbook, and it was specifically designed for regular bettors and fans of football, cricket, and tennis. The gambling operator grants a £10 In-Play Free Bet each week to anyone who places at least five in-play bets of £10 or more during the previous week. These bets must have minimum odds of Evens (2.00) and be placed on any live football, cricket, or tennis event.
To be eligible for this bonus, Unibet members need to reside in the UK, be of legal age (18+ in most countries), and opt into the offer. They must also use their real-money balance when placing the qualifying bets. These in-play bets must be settled between Monday and Sunday each week, and the free bet will be credited by 16:00 on the following Monday. Free bets expire within seven days, so they must be used within that period.
£10 Refund on NFL Sacker Acca
Unibet offers American football fans Sacker Acca insurance on NFL matches. If a quarterback in any of the games is sacked six or more times, customers receive a refund in the form of a £10 free bet. The free bet is awarded on any winning or losing four-fold or larger accumulator. Once again, the offer is available only to UK residents who specifically opt into it before placing their bets.
To receive the refund, customers need to place a £10 accumulator containing four or more selections on any NFL betting market. However, the selections must be pre-match bets, as in-play bets do not qualify. For a bet to qualify, Unibet players must ensure that the accumulator has odds of 1.20 (1/5) or greater. They will receive their £10 free bet as a refund if any quarterback is sacked six or more times. These statistics can be verified on the official NFL website. The free bet can be used on all kinds of sports.
Refer a Friend and Earn £40
Customers who invite friends to Unibet can earn up to £200, or £40 per friend. The Refer a Friend program allows customers to send email invitations to up to five people through Unibet.
For the referring customer to receive the bonus, each invited friend must register on the website, make a first deposit, and meet the wagering requirements for the £30 welcome bonus. Once these requirements have been met, the referring customer will receive a £40 cash reward that can be used in both Unibet’s Sportsbook and Casino.
General Bonus Terms
Unibet regularly runs promotional campaigns for the different gaming products it offers, and each comes with specific bonus conditions and requirements. However, there are some basic bonus terms that all customers should familiarize themselves with before registering an account on the website or opting into a specific promotion. Bonuses are often available only in certain countries or regions.
Each account holder can receive one bonus during a single promotion, except under the Refer a Friend program, through which up to five bonuses can be earned. According to Unibet’s general rules, no more than one bonus can be awarded per user, residential address, IP address, email address, computer, household, credit card, or debit card. Customers cannot have more than one account, so only one account is permitted per IP address, email address, household, and other identifying detail. Minors are not permitted to use Unibet and cannot register, place bets, or receive bonuses.
Bonuses also come with wagering requirements that must be met before any associated winnings can be withdrawn. The exact number of times each bonus needs to be wagered will be displayed on its campaign page. There are also certain requirements for sports bonuses. Each bet must be placed on a match or event with at least three possible outcomes. In addition, if bonus funds are placed on more than one bet, those bets must be in different markets.
Although Unibet does not offer a loyalty program, it runs various promotions and special events for the Casino, Sportsbook, and Poker sections nearly every day of the week.
Banking
The gambling operator offers a wide selection of deposit and withdrawal options to ensure fast and secure transactions to and from users’ account balances. Customers can easily make deposits using credit and debit cards, bank accounts, digital wallets, or prepaid cards.
However, the popular services Skrill and Neteller are not available for first-time deposits. All available alternatives can be found in the Deposit section of the My Account page. There, customers can choose their preferred banking method and proceed with a deposit or withdrawal by following the on-screen instructions. Each transaction made at Unibet is protected by 128-bit TLS encryption, which helps ensure that any data shared on the website remains private and secure.
Credit and Debit Cards
Customers can choose from popular credit and debit card brands, including Visa, Visa Electron, MasterCard, and Maestro, or opt for virtual Visa debit cards from Entropay. When authorizing a transaction, they simply need to enter the card number, expiration date, and CVC/CVV code. Deposits made using credit or debit cards are processed instantly and can take up to two or three minutes to appear in the account balance. Unibet previously charged a 2.5% fee for processing these transfers, but deposits made using Visa, MasterCard, or Entropay cards are now free.
All these methods are also available for withdrawals, with one exception: withdrawals via MasterCard may not be possible because some banks do not allow gambling-related transactions. There are no processing fees, and transfers usually take between three and five working days to complete.
Digital Wallets
Skrill and Neteller are popular e-wallets that allow customers to make instant online payments without sharing sensitive information, such as credit card details. Both services can be used to make deposits into Unibet accounts, and the transactions are instantaneous and free of charge. The deposited amount appears on the website within minutes, which is particularly useful when placing live bets. There are no processing fees for withdrawals, and winnings usually arrive in a Skrill or Neteller account by the following working day. In most cases, once an account has been verified, a withdrawal is processed within a few hours.
HiPay is another e-wallet that can be used for deposits and withdrawals at Unibet. It provides fast, convenient, and secure online payments once the HiPay wallet has been funded through a bank account, credit card, or another payment method. Registration is required, but betting fans can rest assured that their personal and banking information will not be shared with third parties. This e-wallet is available to users in many European countries, including Belgium, Germany, Portugal, the Netherlands, Italy, and Poland.
Bank Transfer
Unibet also allows customers to top up their accounts using traditional bank transfers. Although this method may be slower than online payments, it is still preferred by many gambling enthusiasts. To make a deposit, customers need to visit the Deposit page on the website and select Bank Transfer. There, they can find Unibet’s banking details, which are required for the transaction. When entering their personal information on the transfer form, users must also include the reference number provided by Unibet.
Bank transfers usually take two or three days to complete, making many other methods considerably faster. Wire transfers can also be used to withdraw winnings from Unibet. However, some banking institutions may not allow them, in which case the amount will be returned to the user’s gaming account balance.
Paysafecard
Paysafecard is another highly popular online payment method. Unlike e-wallets, it is a prepaid card or electronic voucher with a fixed amount of money loaded onto it. Unibet customers can buy these prepaid cards from any of the 600,000 sales outlets worldwide that offer Paysafecard. Customers can choose from various denominations, but the maximum amount they can deposit using this method is £800. There is also a 3% processing fee for deposits made via Paysafecard.
Paysafecard is extremely convenient and easy to use. Users receive a PIN code when they buy the card, and after entering it in the Cashier section of the website, their chosen amount is instantly transferred to their balance. Because this is a prepaid card service, withdrawals are not possible. Nevertheless, many gambling fans prefer Paysafecard for deposits because of the anonymity and high level of security it provides.
Additional Banking Methods
Unibet offers many more deposit and withdrawal methods, although most are available only in certain regions and countries. There are several instant online payment services, including EarthPort, which is becoming increasingly popular in the UK. It enables fast and secure online bank transfers that are either free of charge or incur only a minimal cost, even when money is transferred abroad. Very few online bookmakers and casinos offer EarthPort, making Unibet one of the first betting operators to accept this type of payment.
Another payment method available to players is Entercash, a popular instant banking service for customers in Scandinavia. It processes transactions directly from the user’s bank account through its secure platform. The service also supports direct mobile payments via the Pugglepay app. Entercash can be used for instant deposits and fast withdrawals by users in Finland, Sweden, Denmark, and Greece. PayPal, which has become one of the most commonly used online payment methods, is also available, but only in certain countries.
Unibet accepts payments in various currencies, including BGN, BRL, CHF, CZK, DKK, EUR, GBP, HRK, HUF, NOK, PLN, RON, and SEK. The minimum deposit is £5, while the minimum withdrawal is £10. However, these limits, as well as the maximum amounts that can be deposited and withdrawn, depend on the selected banking method.
| Banking Methods | Minimum/Maximum Deposit | Minimum/Maximum Withdrawal | Deposit Timeframe | Withdrawal Timeframe | Countries Where Available | Currencies |
|---|---|---|---|---|---|---|
| Visa | £5 to £10,000 | £20 to £10,000 | Instant | 3 to 5 business days | Widely Accepted | BGN, BRL, CHF, CZK, DKK, EUR, GBP, HRK, HUF, NOK, PLN, RON, and SEK |
| Visa Electron | £5 to £10,000 | £20 to £10,000 | Instant | 3 to 5 business days | Widely Accepted | BGN, BRL, CHF, CZK, DKK, EUR, GBP, HRK, HUF, NOK, PLN, RON, and SEK |
| Maestro | £5 to £10,000 | £20 to £10,000 | Instant | 3 to 5 business days | Widely Accepted | BGN, BRL, CHF, CZK, DKK, EUR, GBP, HRK, HUF, NOK, PLN, RON, and SEK |
| Mastercard | £5 to £10,000 | £20 to £10,000 | Instant | 3 to 5 business days | Widely Accepted | BGN, BRL, CHF, CZK, DKK, EUR, GBP, HRK, HUF, NOK, PLN, RON, and SEK |
| Entropay | £5 to £10,000 | £20 to £10,000 | Instant | 3 to 5 business days | Widely Accepted | BGN, BRL, CHF, CZK, DKK, EUR, GBP, HRK, HUF, NOK, PLN, RON, and SEK |
| Neteller | £5 to £10,000 | £20 to £10,000 | Instant | Up to 12 hours | Widely Accepted | EUR, GBP, SEK, DKK, AUD, CAD |
| Paysafecard | £5 to £800 | N/A | Instant | N/A | Widely Accepted | GBP, EUR, SEK, NOK, CHF, CZK, DKK, AUD, NZD, CAD |
| Skrill | £5 to £10,000 | £20 to £10,000 | Instant | Up to 12 hours | Widely Accepted | EUR, GBP, SEK, CAD |
| HiPay | £5 to £10,000 | £20 to £10,000 | Instant | Up to 12 hours | Belgium, Germany, Portugal, the Netherlands, Italy, Poland | AUD, GBP, CAD, EUR, PLN, SEK, CHF, USD |
| Bank Transfer | £5 to No Maximum | £20 to £10,000 | 1 to 3 business days | 5 to 7 business days | Widely Accepted | BGN, BRL, CHF, CZK, DKK, EUR, GBP, HRK, HUF, NOK, PLN, RON, and SEK |
| PayPal | £10 to £10,000 | £20 to £10,000 | Instant | Up to 12 hours | Widely Accepted | AUD, CAD, CZK, DKK, EUR, HUF, NOK, NZD, GBP, SEK, and more |
Sportsbook Features
Unibet may not be the largest online bookmaker, but it stands out among other popular sports betting sites because of the variety of sports it offers. It also strongly emphasizes in-play betting, with a separate Live section where customers can follow streamed events or browse upcoming matches and games. There is also a robust Statistics section, which opens in a new tab and includes detailed information about leagues, teams, scores, and fixtures.
Once logged in, customers can watch live streams of hundreds of events through Unibet TV or stay updated on their favorite teams, players, and championships in the News section. Customers can also select their preferred odds format: decimal, fractional, or American. The minimum bet is £1, while the maximum varies between different sports and events. Maximum winnings are capped at £1 million per bet. This is the net payout for any bet or combination of bets, but the limit may be lower for specific sports, leagues, or bet types.
Single, combination, and system betting are available, while the bet slip is easy to use and opens in a small window on the right-hand side of the screen. For added convenience, customers can pin it to the webpage while browsing other sections of the Sportsbook. Different betting options are available for specific events, giving experienced betting fans more opportunities to win.
One of Unibet’s highlights is the Unibet Blog, where customers can find news and updates about specific sporting events and players. It contains various articles, links to social media sites, and details of new bonus offers.
Betting Markets
Unibet offers a vast selection of sports, including lesser-known and relatively obscure options such as pesapallo, which is played only in Scandinavia. There are hundreds of major leagues on which customers can place bets, including the Champions League, NBA, NFL, NHL, Bundesliga, Bellator, and many others. Unibet also offers odds on smaller sports such as darts and cyclo-cross.
The complete list of sports offered at Unibet includes football, tennis, basketball, darts, e-sports, ice hockey, motorsports, American football, Australian rules football, bandy, baseball, boxing, chess, cricket, cycling, field hockey, floorball, golf, greyhounds, handball, horse racing, netball, pesapallo, rugby, snooker, surfing, trotting, UFC/MMA, volleyball, and winter sports. The traditional Supertoto and Superscore pool-betting games have dedicated sections in the Sportsbook, with attractive prize pools available.
Some of the most popular bets remain those on horse racing and greyhounds, for which customers can find a helpful guide on the website. Other markets are also available at Unibet, including financials, politics, entertainment, and various awards.
In-Play Betting
Live betting is extremely popular among Unibet customers and can be found in the In-Play section of the website. This applies only to the British version of Unibet. When the website is accessed from another European country, this section is referred to as Live Betting. It contains a wide range of matches and races currently taking place, as well as useful information such as odds, time remaining, standings, and more.
Users can also watch many of these events on Unibet TV. Live streams of football, tennis, ice hockey, horse racing, and more are available free of charge to registered Unibet account holders. There is also a useful schedule of live and upcoming streams.
Mobile Betting
Unibet has several mobile applications, each dedicated to one of the gambling operator’s main products: a casino app, a poker app, a lottery app, and a sports betting app. Those who enjoy live betting will appreciate the Android and iOS application, which brings all the essentials of Unibet’s Sportsbook to the palm of their hand.
Along with hundreds of betting options covering all major sports, the app provides in-play betting and live streams of more than 30,000 sporting events each year. It also sends sports-specific notifications for major encounters and supports multiple fast, reliable, and secure deposit and withdrawal options. The application can be downloaded free of charge from the App Store and Google Play.
Licensing Info
As a reputable online gambling operator, Unibet holds licenses from some of the strictest regulators in the world, helping to provide a safe, reliable, and fair environment for its customers. It is part of the Kindred Group, a major gambling company with a global presence and a wide range of brands, including 32Red, Maria Casino, Stan James, and Roxy Palace.
In the United Kingdom, Unibet is operated by Platinum Gaming Limited, which is registered in Gibraltar and licensed by both the Government of Gibraltar and the UK Gambling Commission. As the online gambling portal reaches millions of users across Europe and around the world, it also holds a license from the Malta Gaming Authority. The European version of the site is operated by Unibet International Ltd., which is based and registered in Malta. These public institutions are responsible for controlling and regulating the betting and gambling services offered by casino, poker, and sportsbook operators.
Their strict regulations help ensure that Unibet maintains high standards of fairness and safety. The operator also advocates responsible gaming and promotes the Code of Conduct of the European Betting & Gaming Association and the Remote Gambling Association, of which it is a member. Unibet also offers self-exclusion tools, self-assessment tests, and free access to support groups and counseling through its close cooperation with the online service Gambling Therapy.
Customer Support
Before contacting customer support at an online sportsbook or any web-based retailer, customers are advised to visit the site’s Help section. Unibet has a comprehensive, well-organized Help Center containing detailed information about a wide range of topics. It includes FAQ sections covering user accounts, bonuses, banking, sports, casino games, poker, and more. In addition, there are useful guides to sports betting, poker, and bingo games.
Unibet’s Customer Support division is available at all times and can be contacted via email (info@unibetsupport.com), with an average response time of two to three hours. Most customers may prefer to speak directly with a support professional through the site’s Live Chat platform. A free phone service is also available to residents of the UK and Ireland. Unibet provides local customer support for several countries, including Sweden, Norway, Denmark, Belgium, Finland, the UK, and Romania.
For the convenience of international customers, the Unibet website is available in multiple languages: English, Danish, Norwegian, Finnish, Swedish, German, French, Italian, Portuguese, Greek, Polish, Hungarian, Romanian, Estonian, and Lithuanian.