| Updated: September 18, 2025Swedish-owned Unibet was established in 1997, and a year later it launched a telephone betting service in the UK. The then-small company began expanding rapidly with a Swedish- and English-language betting site that soon introduced a live casino and a live betting section. The site was made available in several other languages and, in 2004, it launched a mobile betting platform that still remains one of the most popular solutions for betting on the go.
Since then, Unibet has received significant recognition and multiple awards, including Sports Betting Operator at the 2016 EGR Awards, known as the Oscars of the eGaming sector, and Online Sportsbook Operator of the Year at the 2016 International Gaming Awards. Although it is not among the largest names in the industry, it has managed to provide its 1 million active members with exceptional quality and reliable service thanks to its dedication to safety and security, technological innovation, and customer satisfaction.
Unibet is part of the Kindred Group, one of the biggest and most respected online gambling companies in the world. Although the gambling site is widely known to target almost exclusively European bettors and gambling enthusiasts, in reality it reaches millions of customers in more than 150 countries and is available in multiple languages, including English, Spanish, and Russian. In order to guarantee reliability and convenience, Unibet maintains local, professional customer service and a payment platform that accepts a large variety of fast and secure banking methods.
Promotions and Bonus Terms
The Scandinavian gambling operator offers a massive range of products and, as a result, has tailored its promotions to the various types of customers it serves. There are bonuses specifically designed to reward poker players, as well as promotions for those who visit the Casino section of Unibet. Needless to say, sports betting fans will also find exciting offers that will greatly enhance their experience on the website, regardless of whether they are loyal Unibet members or are just joining the Sportsbook for the first time.
As one would expect, Unibet also has generous welcome bonuses for all new customers, as well as regular promotions and cashback offers for everyone. Most of these are valid only for a limited time, so you need to make sure you regularly check the Special Offers section of the website. This section includes several separate divisions, namely the promotions pages for the Sportsbook, the Casino, the Bingo section, and Poker Offers. For the following review, we will focus on the Unibet Sportsbook promotions.
£30 Money Back Welcome Offer
Customers who register at the Unibet website and make a real-money deposit will receive a refund of up to £30 if their first bet loses. This is an attractive, risk-free offer for all sports fans who have little or no experience with sports betting. It is valid only for first deposits of at least £10, although the minimum may also depend on the banking method chosen.
The offer is available only to new customers who are located in the United Kingdom and are aged 18 or older. In order to receive the refund, they need to place a sports bet of at least £1 with odds of 1.40 (2/5) or greater. Of course, if the bet wins, customers receive their respective winnings, but if the bet loses, they will have their stake back, up to £30. There is also a wagering requirement that needs to be met before any winnings generated from the bonus can be withdrawn.
In this case, the bonus must be wagered three times in the Sportsbook, which means that customers need to place bets equal to three times the amount of the bonus. The bets need to be at odds of at least 1.40 (2/5) and this wagering requirement must be met within 30 days of receiving the bonus. If customers decide to complete the wagering in another section of Unibet, they will need to wager the bonus amount 25 times in Casino, Live Casino, Slots, and Games. Playing the Poker, Supertoto, and Superscore games does not count toward the wagering. In addition, customers will not be eligible for the bonus if they make their first deposit via Entercash or HiPay.
10% Profit Boost for The Ashes
Fans of the popular Test cricket series between England and Australia, known as The Ashes, can enjoy greater rewards on their winning bets if they opt in for the Profit Boost offer on their Unibet account page. They will receive 10% extra on their winnings on every match of the series, including Test, ODI, and T20 games. Currently, there are five dates for the Test games, but more dates will be added for the ODI and T20 matches in 2018. In addition, customers can place their bets in advance or on live events.
The Profit Boost can be seen in the bet slip when a cricket bet selection has been made for any of the games from The Ashes. Each selection must be at odds of 1.20 or higher, and the maximum stake allowed on each Profit Boost ticket is £50. There is also a maximum limit for payouts – each customer can receive up to £1,000 per week. One of the most important conditions of this offer, however, is that bets placed with a bonus balance or a free bet are not valid and will not earn the 10% Profit Boost.
£10 In-Play Free Bet
This is one of the most popular offers at Unibet’s Sportsbook, and it was specifically designed for regular bettors and fans of football, cricket, and tennis. The gambling operator grants a £10 In-Play Free Bet each week to anyone who places at least five in-play bets of £10 or more during the previous week. These bets must have minimum odds of Evens (2.00) and be placed on any live football, cricket, or tennis event.
In order to be eligible for this bonus, Unibet members need to reside in the UK, be of legal age (18+ in most countries), and opt in for the offer. Of course, they need to use their real-money balance when placing the qualifying bets. These in-play bets need to be settled between Monday and Sunday each week, and the free bet will be credited by 16:00 on the following Monday. Free bets expire within seven days, so they need to be used within that time frame.
£10 Refund on NFL Sacker Acca
Unibet offers American football fans Sacker Acca insurance on NFL matches – if a quarterback in any of the games is sacked six or more times, customers get a refund in the form of a £10 free bet. Moreover, the free bet is awarded on any winning or losing four-fold (or more) accumulator. Once again, the offer is available only to UK residents who opt in specifically for it before placing their bets.
To receive the refund, they need to place a £10 accumulator of four or more selections on any NFL betting market. However, the selections must be pre-match bets; in-play bets do not qualify. For a qualifying bet, Unibet players need to make sure that the accumulator is at odds of 1.20 (1/5) or greater. They will receive their £10 free bet as a refund if any quarterback is sacked six or more times – these statistics can be easily verified on the official NFL website. The free bet can be used on all kinds of sports.
Refer a Friend and Earn £40
Those who invite friends to Unibet can win up to £200, or £40 per friend. There is an excellent Refer a Friend program that allows you to send email invitations to up to five people via Unibet.
In order for you to receive the bonus, they need to register at the website, make their first deposit, and meet the wagering requirements of their £30 welcome bonus. When these requirements are met, you will receive a £40 cash reward that can be used in both Unibet’s Sportsbook and Casino.
General Bonus Terms
Unibet regularly holds promotional campaigns for the different gaming products it offers, and each of them comes with specific bonus conditions and requirements. However, there are some basic bonus terms all customers need to familiarize themselves with before they register an account at the website or opt in for any specific promotion. Oftentimes, bonuses will be available only to certain countries or regions.
Apart from that, each account holder can receive one bonus during a single promotion, with the exception of the Refer a Friend program, where up to five bonuses can be earned. According to the general rules at Unibet, no more than one bonus can be given per user, residential address, IP or email address, computer, household, credit, or debit card. Of course, customers cannot have more than one account, so only one account is permitted per IP, email address, household, etc. Another requirement that comes as no surprise is that minors are not allowed at Unibet – they cannot register, place bets, or receive bonuses.
Bonuses also come with wagering or turnaround requirements, which must be met before the winnings from them can be withdrawn. The exact number of times each bonus needs to be wagered will be displayed on its campaign page. There are also certain requirements for sports bonuses – each bet must be placed on a match or event with at least three possible outcomes. In addition, if the bonus money is placed on more than one bet, these bets must be in different markets.
Although Unibet does not offer a loyalty program, it holds various promotions and special events for the Casino, Sportsbook, and Poker sections nearly every day of the week.
Banking
The gambling operator offers a wide selection of deposit and withdrawal options in order to guarantee fast and secure transactions to and from users’ account balances. Customers can easily make deposits via credit and debit cards, from their bank accounts, or by using digital wallets or prepaid cards.
However, the fairly popular services Skrill and Neteller are not available when depositing for the first time. All available alternatives can be found in the Deposit section of the My Account page. There, you can choose your preferred banking method and proceed with the deposit or withdrawal by following the on-screen instructions. Each transaction made at Unibet is protected by 128-bit TLS encryption, which ensures that any data shared on this website remains private and secure.
Credit and Debit Cards
Customers can choose from the most popular credit and debit card brands, including Visa, Visa Electron, MasterCard, and Maestro, or opt for the virtual Visa debit cards by Entropay. When authorizing a transaction, they simply need to enter the card number, its expiration date, and the CVC/CVV code. Deposits using credit/debit cards are instant and take up to two or three minutes to show in the account balance. Until recently, Unibet charged a 2.5% fee for processing these transfers, but now deposits via Visa, MasterCard, or Entropay cards are entirely free.
All these methods are available for withdrawals as well, with one small exception – it may not be possible via MasterCard, as some banks do not allow gambling-related withdrawals. There are no processing fees, and the transfer usually takes between three and five working days to complete.
Digital Wallets
Skrill and Neteller are popular e-wallets that allow you to make instant online payments without sharing any sensitive data online, such as credit card information. Both services can be used for making deposits into Unibet, and the transactions are instantaneous and free of charge. The deposited amount appears on the website within minutes, which is essential when you are placing live bets. When it comes to withdrawals, there are no processing fees, and your winnings usually arrive in your Skrill or Neteller account by the following working day. In most cases, once your account has been verified, your withdrawal is processed within a few hours.
HiPay is another e-wallet that can be used for deposits and withdrawals at Unibet. It provides fast, convenient, and secure online payments once the HiPay wallet is funded through a bank account, credit card, or another method. Registration is required, but betting fans can rest assured their personal and banking information will not be shared with third parties. This e-wallet is available to users in many European countries, including Belgium, Germany, Portugal, the Netherlands, Italy, and Poland.
Bank Transfer
Unibet also allows customers to top up their accounts using traditional bank transfers. While this method may be a bit slower than online payments, it is still preferred by many gambling enthusiasts. In order to make a deposit, they need to visit the Deposit page on the website and choose Bank Transfer. There, they can see the banking details of Unibet, which will be required for the transaction. When entering their personal information on the transfer form, users also need to include the reference number they have from Unibet.
Usually, bank transfers take two or three days to complete, which means there are many other methods that are much faster. Wire transfers can also be used for withdrawing your winnings from Unibet. However, some banking institutions may not allow it, in which case the amount will be returned to the user’s gaming account balance.
Paysafecard
Paysafecard is another incredibly popular online payment method, but unlike e-wallets, it is a prepaid card or electronic voucher with a fixed amount of money loaded on it. Unibet customers can buy these prepaid cards from any of the 600,000 sales outlets worldwide that offer Paysafecard. They can choose from various denominations but need to know that the maximum amount they can deposit via this method is £800. There is also a 3% processing fee for deposits via this method.
In terms of ease, Paysafecard is extremely convenient and simple to use. Users receive a PIN code when they buy the card, and when entering it in the Cashier section of the website, the amount they choose is instantly transferred to their balance. Of course, since this is a prepaid card service, withdrawals to it are not possible. Still, many gambling fans prefer Paysafecard when making deposits because of the anonymity and high levels of security it provides.
Additional Banking Methods
Unibet offers many more deposit and withdrawal methods, but most of them are available only in certain regions and countries. There are several instant online payment services, including EarthPort, which is becoming increasingly popular in the UK. It allows fast and secure online banking transfers that are either free of charge or incur only a minimal cost, even when the money is transferred abroad. Very few online bookmakers and casinos offer EarthPort, which makes Unibet one of the first betting operators to accept this kind of payment.
Another payment method available to players is Entercash, a fairly popular instant banking service for customers in Scandinavia. It provides transactions directly from the user’s bank account through its secure platform. The service also supports direct mobile payments via the Pugglepay app. Entercash can be used for instant deposits and fast withdrawals by users in Finland, Sweden, Denmark, and Greece. PayPal, which has become one of the most commonly used online payment methods, is also available, but only in certain countries.
Unibet accepts payments in various currencies such as BGN, BRL, CHF, CZK, DKK, EUR, GBP, HRK, HUF, NOK, PLN, RON, and SEK. The minimum deposit is £5, while the minimum withdrawal stands at £10. However, these limits – and more importantly, the maximum amounts that can be deposited and withdrawn – will also depend on the preferred banking method you use.
| Banking Methods | Minimum/Maximum Deposit | Minimum/Maximum Withdrawal | Deposit Timeframe | Withdrawal Timeframe | Countries Where available | Currencies |
|---|---|---|---|---|---|---|
| Visa | £5- £10,000 | £20- £10,000 | Instant | 3 to 5 business days | Most Accepted | BGN, BRL, CHF, CZK, DKK, EUR, GBP, HRK, HUF, NOK, PLN, RON, and SEK |
| Visa Electron | £5- £10,000 | £20- £10,000 | Instant | 3 to 5 business days | Most Accepted | BGN, BRL, CHF, CZK, DKK, EUR, GBP, HRK, HUF, NOK, PLN, RON, and SEK |
| Maestro | £5- £10,000 | £20- £10,000 | Instant | 3 to 5 business days | Most Accepted | BGN, BRL, CHF, CZK, DKK, EUR, GBP, HRK, HUF, NOK, PLN, RON, and SEK |
| Mastercard | £5- £10,000 | £20- £10,000 | Instant | 3 to 5 business days | Most Accepted | BGN, BRL, CHF, CZK, DKK, EUR, GBP, HRK, HUF, NOK, PLN, RON, and SEK |
| Entropay | £5- £10,000 | £20- £10,000 | Instant | 3 to 5 business days | Most Accepted | BGN, BRL, CHF, CZK, DKK, EUR, GBP, HRK, HUF, NOK, PLN, RON, and SEK |
| Neteller | £5- £10,000 | £20- £10,000 | Instant | Up to 12 hours | Most Accepted | EUR, GBP, SEK, DKK, AUD, CAD |
| Paysafecard | £5- £800 | N/A | Instant | N/A | Most Accepted | GBP, EUR, SEK, NOK, CHF, CZK, DKK, AUD, NZD, CAD |
| Skrill | £5- £10,000 | £20- £10,000 | Instant | Up to 12 hours | Most Accepted | EUR, GBP, SEK CAD |
| HiPay | £5- £10,000 | £20- £10,000 | Instant | Up to 12 hours | Belgium, Germany, Portugal, Netherlands, Italy, Poland | AUD, GBP, CAD, EUR, PLN, SEK, CHF, USD |
| Bank Transfer | £5- No Max Cap | £20- £10,000 | 1 to 3 business days | 5 to 7 business days | Most Accepted | BGN, BRL, CHF, CZK, DKK, EUR, GBP, HRK, HUF, NOK, PLN, RON, and SEK |
| PayPal | £10-£10,000 | £20- £10,000 | Instant | Up to 12 hours | Most Accepted | AUD, CAD, CZK, DKK, EUR, HUF, NOK, NZD, GBP, SEK, and more |
Sportsbook Features
Unibet may not be the largest online bookmaker, but it really stands out among other popular sports betting sites with the diversity of sports it offers. It also puts a strong focus on in-play betting, offering a separate Live section where you can follow all streamed events or browse upcoming matches and games. There is a robust Statistics section, which opens in a new tab and includes detailed information on leagues, teams, scores, and fixtures.
Once you log in, you can watch live streams of hundreds of events thanks to Unibet TV, or stay updated on your favorite teams, players, or championships in the News section. You can also select the odds format you prefer – decimal, fractional, or American. The minimum bet is £1, while the maximum varies across different sports and events. There is a cap on the maximum winnings, however, and it is £1 million per bet – this is the net payout on any bet or combination of bets, but it may be lower for specific sports, leagues, or types of bets.
Of course, single, combination, and system betting are available, while the bet slip is easy to use, opening in a small window on the right-hand side of the screen. For more convenience, you can also pin it on the webpage while browsing through the other sections of the Sportsbook. There are different betting options for specific events that give experienced betting fans more opportunities to win.
One of the best highlights at Unibet is certainly the Unibet Blog, where you can see news and updates for specific sporting events or players. It contains various articles, links from social media sites, as well as all the new and exciting bonus offers you can take advantage of.
Betting Markets
There is a massive selection of sports you can choose from at Unibet, including lesser-known and quite obscure sports such as pesapallo, played only in Scandinavia. Of course, there are hundreds of major leagues you can place bets on, including the Champions League, NBA, NFL, NHL, the Bundesliga, Bellator, and many others. But Unibet also offers odds on smaller sports such as darts or cyclo-cross.
The complete list of sports offered at Unibet includes football, tennis, basketball, darts, e-sports, ice hockey, motorsports, American football, Australian rules football, bandy, baseball, boxing, chess, cricket, cycling, field hockey, floorball, golf, greyhounds, handball, horse racing, netball, pesapallo, rugby, snooker, surfing, trotting, UFC/MMA, volleyball, and winter sports. The traditional Supertoto and Superscore pool-betting games have their dedicated sections on the Sportsbook, with quite attractive prize pools that can be won.
Of course, some of the most popular bets remain those on horse racing and greyhounds, for which you can find a helpful guide on the website. Other markets are also available at Unibet – financials, politics, entertainment, and various awards.
In-Play Betting
Live betting is extremely popular among Unibet customers and can be found in the In-Play section of the website. This applies only to the British version of Unibet – if you open the website from another European country, this section will be referred to as Live Betting. It contains a wide range of matches and races currently taking place, as well as useful information such as odds, time remaining, standings, and more.
Users also have the opportunity to watch many of these events on Unibet TV. Live streams of football, tennis, ice hockey, horse-racing events, and more are available for free to all users who are registered account holders at Unibet. There is a useful schedule for all streams of live and upcoming events.
Mobile Betting
Unibet has several mobile applications, each dedicated to the main products offered by the gambling operator – a casino app, a poker app, a lottery app, and, of course, a sports betting app. Those who love live betting will appreciate the fantastic application for Android and iOS, which brings all the essentials from Unibet’s Sportsbook to the palm of their hand.
Along with hundreds of betting options on all major sports, the app provides in-play betting and live streams of more than 30,000 sporting events a year. It also sends sports-specific notifications for big encounters and supports multiple deposit and withdrawal options that are fast, reliable, and secure. The application can be downloaded for free from the App Store and Google Play.
Licensing Info
As a reputable online gambling operator, Unibet holds licenses from some of the strictest regulators in the world, which guarantees a safe, reliable, and fair environment for its customers. It is part of the Kindred Group, a major gambling company with a global presence and a wide range of brands such as 32Red, Maria Casino, Stan James, and Roxy Palace.
In the United Kingdom, Unibet is operated by Platinum Gaming Limited, which is registered in Gibraltar and licensed by both the Government of Gibraltar and the UK Gambling Commission. However, as the online gambling portal reaches millions of users in Europe and around the world, it also holds a license from the Malta Gaming Authority. The operator for the European version of the site is Unibet International Ltd., based and registered in Malta. These public institutions are responsible for the control and regulation of all betting and gambling services offered by the largest casino, poker, and sportsbook operators in the world.
The strict regulations they set guarantee that Unibet upholds a high standard when it comes to fairness and safety. The operator also advocates responsible gaming and promotes the Code of Conduct of the European Betting & Gaming Association and the Remote Gambling Association, of which it is a member. Unibet also offers gamblers self-exclusion, self-assessment tests, and free access to support groups and counseling thanks to its close cooperation with the online service Gambling Therapy.
Customer Support
Before contacting customer support at any online sportsbook – or any web-based retailer, for that matter – customers are always advised to visit the Help section of the site. Unibet has a comprehensive Help Center, which is organized very well and contains detailed information about a wide range of topics. It contains FAQ sections on users’ accounts, bonuses, banking, sports, casino, poker, and many others. In addition, there are interesting and useful guides on sports betting, poker, and bingo games.
The Customer Support division at Unibet is open at any time and can be contacted via email (info@unibetsupport.com), where the average response time is only two to three hours. Of course, most customers would prefer to speak directly to a support professional via the Live Chat platform on the site. There is also a free phone service for residents of the UK and Ireland. In fact, Unibet provides local customer support for several countries, including Sweden, Norway, Denmark, Belgium, Finland, the UK, and Romania.
To provide international customers with convenience, the Unibet website is also available in multiple languages – English, Danish, Norwegian, Finnish, Swedish, German, French, Italian, Portuguese, Greek, Polish, Hungarian, Romanian, Estonian, and Lithuanian.