| Updated: September 18, 2025Today, William Hill manages over 2,000 land-based betting shops and operates one of the most trusted online sportsbooks on the web. The operator has greatly expanded its list of products, which now includes virtual casino games, a live-dealer offering, an online sportsbook with an extensive range of markets, lottery, a poker platform, and a bingo room.
The virtual sportsbook alone offers hundreds of great markets and allows bets to be placed on live sporting events. Punters can also take advantage of the podcast section or keep track of results by watching the live stream on the website. You can place a bet from the comfort of your home, but betting on the go is also an option thanks to the iOS- and Android-compatible apps the website offers. You can bet with and win real money as long as you top up your William Hill balance with one of the numerous dependable payment methods, which include popular options such as credit and debit cards, digital wallets, and mobile and prepaid banking solutions.
William Hill fully recognizes the importance of customer satisfaction, which is why it strives to provide friendly support around the clock, treating its patrons to a range of fantastic promotional offers and bonuses that allow you to build up a solid sports betting bankroll from the very moment you join William Hill’s international community. Read on for detailed information on what the renowned operator’s sportsbook has to offer in terms of promotions and what conditions for participation you need to meet.
Promotions and Bonus Terms
William Hill’s sportsbook hosts a variety of promotional offers available to both new and existing registered customers. Punters who sign up with real-money accounts and comply with the conditions set forth by the renowned bookmaker are eligible for a great welcome bonus, while those who already hold accounts can benefit from generous ongoing offers that reward them for their loyalty. More detailed information on the William Hill bonuses you can claim is provided in the sections to follow.
£30 Welcome Bonus
Punters who decide to back their favorite teams or sportsmen at the William Hill virtual sportsbook are eligible for a welcome bonus consisting of up to £30 in free bets. To qualify for the promotion, you need to register a real-money account and place a first-time bet of no less than £10 or the currency equivalent.
There are several additional conditions you are expected to comply with. For starters, you should be careful which payment method you select, as certain banking options like Skrill, Neteller, and Paysafecard are excluded from this promotion. Your first bet should be placed on selections with cumulative odds that exceed 1/2. You need to enter a valid promo code as well, which in this case is C30. Make sure you place your free bets within 30 days of registration; otherwise, they will expire and you will not qualify for a second welcome bonus. Each new member of the sportsbook is entitled to claim only one such bonus.
15% Free Bet Bonus for NFL Fans
Existing members of the sportsbook can participate in a separate promotion where they get to claim a 15% free bet bonus of up to £50 if at least 55 points are scored in a televised NFL game. Note that only bets made on the Money Line and Match Spread markets qualify for the offer. This is how the promotion works – if you wager £50 on your favorite team at odds of 1/2, win, and more than 55 points are scored during the game, you will collect a net profit of £25 plus an extra £3.75 in free bets, which equals precisely 15% of your gross win.
You can redeem this free bet on any NFL market or selection you choose, and you must use it within 4 days after claiming it; otherwise, the bonus will be declared void. Feel free to participate in the offer from any device you choose, as the bonus is available to mobile and desktop users alike.
The Cash In My Bet Promo
Another offer available to existing William Hill account holders allows them to cash out open bets they have already placed if they feel the team they are backing will let them down. The offer is available for both single and multiple bets on the pre-match and in-play markets.
This is a great way to take control over your sports bets and avoid situations where you are sure to lose. You can take advantage of this promotion on markets involving sports like football, horse racing, tennis, baseball, basketball, golf, cricket, snooker, and boxing.
Acca Insurance
Every once in a while, when you make an accumulator bet, you lose the entire amount you have put at stake because a single selection fails you. This is very frustrating, but William Hill provides you with a way to avoid it in the form of an ongoing promotion called Acca Insurance.
You are offered insurance on your bets across all sports and markets whenever one leg of your five-fold accumulator results in a loss. To qualify, the bets should be made at odds of at least 1/5 for each of the five selections. Other than this, you are allowed to take advantage of this option on all sports, with bets involving five or more selections. Some of the markets qualifying for accumulator insurance include match bets, match result, and both teams to score. The maximum refund you can receive is capped at £50 and comes in the form of free bets.
To provide you with an example, imagine you have wagered £30 and four of your selections turn out to be winners while the fifth one loses. If you have opted in for the insurance in advance, you will be awarded a bonus amount of £30 to bet with following the settlement of your last selection. Keep in mind you are given seven days to use the bonus credits; otherwise, the entire sum will be voided and removed from your account.
General Bonus Terms
Let us add a few notes on the general bonus terms and conditions that punters betting at William Hill are expected to comply with when participating in the promotional offers. Each punter can receive only one bonus per IP address and household, and those who fail to comply with this rule will have their bonus funds forfeited. Another condition you need to comply with is to use the free bets within the promotional period – the bonus funds will be available in your account for a specific number of days and, when left unused, will be voided, so make sure you check how much time you are given. Generally, you are expected to use your free bets within a period of 4 days, after which time they will be declared void and the bonus credits will be removed from your account.
The good news is you can spend your bonus on any type of bet you like, but totes, lotteries, and pools are excluded from these sportsbook offers. Bonuses are non-refundable and are not included in your winnings. Note that you cannot redeem only part of the free bet token, meaning that you will be prohibited from participation if you attempt to make a wager of an amount smaller than the value of your token. Casino products are also excluded from the sportsbook promotions, so you will be unable to use your sports bonus on, say, blackjack or slots.
Banking
This acclaimed sportsbook is committed to the best interests of its punters, which is why it supports a broad range of banking solutions to ensure everyone can process payments to and from their accounts in a hassle-free, quick, convenient, and, above all, secure manner.
You can have peace of mind when backing your favorite teams or sportsmen, as the payments are transferred in accordance with the strictest security measures banking institutions worldwide comply with. Encryption is used to protect the transactions and prevent fraudsters from gaining access to sensitive information. Below, you can read more about the most popular methods you can use to make transactions to and from your William Hill sports betting account.
Credit and Debit Cards
Transferring funds to your William Hill balance via your debit or credit card is both an easy and very safe way to make a deposit. The sportsbook accepts cards issued by Visa, Maestro, Diners Club, and Mastercard.
When you finish signing up at the sports betting website, head to the cashier section, select the type of card you intend to use, and enter its details. The transactions will be listed as “William Hill Internet” on your bank statement. The deposit will be immediately available for you to bet with; the maximum amount is capped at £99,000.
Skrill
Skrill is among the most commonly preferred payment methods among members of the reputable online sportsbook. This dependable digital wallet supports a variety of currencies, is used around the world, and offers an uncomplicated way to make online payments.
All you need to do is sign up for a Skrill account, connect it to your card in order to load some funds into it, and choose the method at the William Hill cashier.
Neteller
Another digital wallet you can use to fund your William Hill account is the e-wallet Neteller, which rivals Skrill in popularity among online sports betting fans. This payment solution is just as reliable and time-efficient but also requires going through a short registration process.
Once you load money into your new Neteller account, you can select the method from the list of available options in William Hill’s banking section and proceed by making an immediate deposit. The only downside of using Neteller is the reduced limits imposed on deposits with this solution, which are three times lower than those of some other banking options.
Paysafecard
Paysafecard is yet another common solution for those looking to load money into their William Hill accounts to bet on the available sports markets. There is a reason why this option is preferred, as it enables punters to retain their anonymity because the method is prepaid and functions similarly to a voucher.
You can buy a Paysafecard over the counter in over 20 different countries, including Austria, Spain, the UK, and Slovenia. The only downside to using this solution is that withdrawals are not always possible, and the deposit limits are quite low at £250 per transaction.
Additional Methods
Above, we have explained only a small portion of the methods William Hill supports. Many others are available, but some are country-specific and can be used only by punters domiciled in certain jurisdictions. For example, sports fans residing in Germany can fund their sportsbook accounts via Giropay and Sofort, while those who live in Scandinavian countries can use the online banking processors Nordea or Trustly, which work in partnership with some of the biggest financial institutions in the Nordic region. Punters from Portugal are accommodated with the reliable Multibanco payment solution.
Choose your method carefully and look up the limits it involves, especially if you intend to back your favorite teams with more sizable bets. Deposits are normally instant and do not involve any fees charged by William Hill. However, the same does not apply to withdrawals, which require several business days until the winnings reach your bank account or card.
The timeframes may vary between methods, and you might incur extra fees imposed by your bank, especially if currency conversion has taken place. Checks are the slowest and require around ten days to complete, so if you are anxious to cash out your winnings, we recommend you opt for another solution. Some of the most commonly used currencies at the William Hill sportsbook include SEK, GBP, EUR, USD, and CAD, among several others. The minimum amount you can put at stake stands at £0.03 for single bets and £0.01 for accumulators containing four or more selections. You can determine your own personal deposit limits (weekly, monthly, or daily) during the process of setting up your sportsbook account.
As you will see, the majority of the banking solutions do not involve any fees charged by the sports betting operator. You can check the table below for more concise information on the limits and currencies concerning the banking solutions supported by the William Hill sportsbook.
| Banking Method | Minimum/Maximum Deposit | Minimum/Maximum Withdrawal | Deposit Timeframe | Withdrawal Timeframe | Countries Where Available | Currencies |
|---|---|---|---|---|---|---|
| Visa credit cards | £5 – £99,000 | £5 – £99,000 | Instant | 3 to 5 business days | Most Accepted | EUR, SEK, CAD, GBP, USD |
| MasterCard credit cards | £5 – £99,000 | £5 – £99,000 | Instant | 3 to 5 business days | Most Accepted | EUR, SEK, CAD, GBP, USD |
| Diners Club credit cards | £5 – £99,000 | Withdrawal limits prearranged via cheques or bank transfers | Instant | 5 to 21 business days | Most Accepted | EUR, SEK, CAD, GBP, USD |
| Visa debit cards | £5 – £99,000 | £5 – £60,000 | Instant | 3 to 5 business days | Most Accepted | EUR, SEK, CAD, GBP, USD |
| Visa Electron debit cards | £5 – £99,000 | £5 – £50,000 | Instant | 3 to 5 business days | Most Accepted | EUR, SEK, CAD, GBP, USD |
| Maestro debit cards | £5 – £99,000 | £5 – £99,000 | Instant | 3 to 5 business days | Most Accepted | EUR, SEK, CAD, GBP, USD |
| MasterCard debit cards | £10 – £99,000 | £5 – £99,000 | Instant | 3 to 5 business days | Most Accepted | EUR, SEK, CAD, GBP, USD |
| PayPal | £10 – £5,500 | £5 – £5,500 | Instant | 1 business day | The UK, Austria, Finland, Sweden, Ireland | GBP, EUR, USD, SEK |
| Skrill | £10 – £80,000 | £5 – £80,000 | Instant | 1 business day | Most except France, Belgium, Japan, Macao, Burkina Faso, Samoa, and Niger, among few others | EUR, SEK, CAD, GBP, USD |
| Neteller | £10 – £25,000 | £5 – £30,000 | Instant | 1 business day | Most except for France, Belgium, Gambia, Niger, Benin, Gambia, and Benin, among few others | USD, GBP, CAD, AUD, SEK, DKK |
| Pingit | £10 – £1,500 | £5 – £10,000 | Instant | 1 business day | The UK | GBP |
| EcoPayz | £10 – £8,400 | £5 – £99,000 | Instant | 1 business day | Where Available | GBP, USD, CAD, JPY |
| WebMoney | £10 – £10,000 | £5 – £10,000 | Instant | 1 business day | Most Accepted | USD, EUR |
| Neosurf | €10 – €12,000 | €30 – €120,000 | Instant | 5 to 10 business days | UK, Switzerland, Austria, Germany, Canada, Sweden, the Netherlands | EUR |
| Yandex | £10 – £10,000 | £5 – £10,000 | Instant | 1 to 3 business days | Armenia, Azerbaijan, Belarus, Georgia, Kazakhstan, Kyrgyzstan, Moldova, Russia, Tajikistan, Turkmenistan, Ukraine, Uzbekistan | USD |
| Moneta | £10 – £10,000 | £5 – £10,000 | Instant | 1 business day | Armenia, Belarus, Georgia, Moldova, Russia, Ukraine, Kazakhstan | EUR, GBP |
| InstaDebit | C$10 – C$10,000 | C$25 – C$100,000 | Instant | 3 to 5 business days | Canada | CAD, GBP |
| Trustly | £10 – £10,000 | £25 – £100,000 | Instant | 5 to 10 business days | Spain, Sweden, Poland, Estonia, Finland | EUR,GBP |
| SafetyPay | £10 – £10,000 | £25 – £100,000 | Instant | 5 to 10 business days | Mexico, Spain, Peru, Costa Rica, Austria | EUR, GBP |
| iDEAL | £10 – £10,000 | £25 – £100,000 | Instant | 5 to 10 business days | Canada | CAD, USD, GBP, EUR |
| Euteller | £10 – £10,000 | £25 – £100,000 | Instant | 5 to 10 business days | Finland | EUR, CAD, GBP, SEK, USD |
| POLi | £10 – £10,000 | £25 – £100,000 | Instant | 5 to 10 business days | New Zealand | CAD, EUR, GBP, USD |
| Giropay | £5 – £10,000 | £5 – £10,000 | Instant | 5 to 10 business days | Germany | USD, EUR, GBP, SEK, CAD, CHF |
| Sofort | £10 – £10,000 | £10 – £100,000 | Instant | 5 to 10 business days | Germany | EUR, USD, CAD, GBP, SEK |
| Sporopay | £10 – £10,000 | £25 – £100,000 | Instant | 5 to 10 business days | Slovakia | EUR, SEK, CAD, USD, GBP |
| AstroPay | £10 – £10,000 | £5 – £99,000 | Instant | 5 to 10 business days | Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Mexico, Peru, Venezuela | EUR, GBP, USD |
| PaySafeCard | £10 – £200 | £5 – £99,000 | Instant | 5 to 10 business days | 21 countries around Europe, including the UK, Austria, Belgium, Denmark, Germany, France, Greece, Sweden, Spain, and Norway | EUR, GBP, USD, CHF, SEK |
| CashDirect | £10 – £5,000 | £10 – £5,000 | Instant | Instant | Australia | GBP |
| ToditoCash | £10 – £10,000 | £5 – £99,000 | Instant | 5 to 10 business days | Mexico | EUR, USD, MXN |
| Fast Bank Transfers | £10 – £10,000 | £25 – £100,000 | Instant | 5 to 10 business days | 28 countries, including Spain, Sweden, the UK, Romania, Portugal, Australia, Estonia, Germany, Finland, Italy, and Poland | All available |
| Bank Transfers | £25 – £100,000 | £25 – £100,000 | 3 to 5 business days | 5 to 10 business days | 27 countries, including Norway, Switzerland, Canada, Japan, the Netherlands, Taiwan, Greece, Brazil, Austria, and Belgium | All except USD |
| Cheques | £25 – £100,000 | £25 – £100,000 | 10 business days | 7 to 10 business days | All accepted | GBP |
Sportsbook Features
Being one of the oldest sportsbooks in the history of the United Kingdom, William Hill aims to ensure quality and reliability extend to its online offering as well as to its land-based shops. The website is organized well enough to enable easy and quick navigation, sparing players from experiencing hassles in the process.
When you load the website in your browser, you will find all the available sports markets at the top, with some of the most popular options being football, hockey, cricket, tennis, basketball, and e-sports, which are currently gaining traction among punters across the world. There are literally over a thousand markets to choose from. You can add the matches you are interested in as your favorites for quick and convenient access. All the games to be held during any given day are listed in the Touchline Statistics section for you to review.
The sportsbook makes it possible for punters to choose how the odds are displayed, with three available formats – decimals, fractions, and American. There is an In-Play section containing a schedule of the matches that are currently in progress. You can sort those either by time or by sport, depending on your preferences. Next to each game, there is a countdown showing how much time remains until the game starts, that is, if it is not already in progress. As you can imagine, the sportsbook supports live In-Play betting, which is pretty much standard with the majority of websites of this type.
Sports fans are normally interested in keeping track of their favorite teams, sportsmen, greyhounds, or horses. If you, too, are interested in hearing commentary about your favorites, we highly recommend you visit the Radio/Podcasts section of the William Hill sportsbook, where you can watch various videos and listen to podcasts on Audioboom or to the In-Play Radio. Two separate radio channels are dedicated to greyhound and horse racing events to accommodate all preferences.
But there is more in terms of features. You can watch the live action unfold before your very eyes and hear specialist commentary thanks to the live-streaming function William Hill supports. We can assure you the quality of the stream is superb, to say the least. The live broadcast is available across a wide range of devices, including desktop computers, smartphones, and tablets, so you never miss out on the events you are interested in.
William Hill assists inexperienced punters with a separate section called Tip Advisor, where everyone gets to share or receive recommendations and advice. This is very useful for those who are just taking their first steps in the world of online sports betting, as it provides them with valuable information and helps them build up experience.
Last but not least, let us mention a few words about betting apps, which are pretty much a must-have for any self-respecting bookmaker, William Hill included. The renowned sportsbook supports mobile betting on a broad range of portable devices, such as those running on iOS and Android. You can access the website to check the available markets directly from your phone’s browser or download and install the William Hill sports betting applications – these are offered at no charge to all registered members of the sportsbook. There are separate apps for iOS and Android users at the website.
Licensing Info
William Hill has a long history as a bookmaker that spans nearly a century, as well as an excellent reputation for reliability and security. The operator is committed to maintaining its good reputation by ensuring punters are provided with a safe and fair environment to place their bets and are offered nothing but the best odds at a wide variety of sports markets.
Those who choose this online sportsbook can rest assured they are betting at a legitimate and fully licensed website, which has obtained permission to operate legally from the UK Gambling Commission (for customers residing in Great Britain) as well as from the Gibraltar Gambling Commission (for those based in other parts of the world). These are two of the strictest regulatory bodies in the industry, ensuring their licensees adhere to various stringent guidelines in the best interests of their registered customers.
William Hill, too, sticks to these guidelines and processes all punters’ payments in line with the highest security standards in the banking industry. Deposits to and from the website are carried out with the help of state-of-the-art SSL encryption to prevent malicious persons from gaining access to punters’ sensitive financial information. If you register at William Hill, you can rest assured none of your personal information will be shared with third parties. The reputable sportsbook promotes responsible betting, allowing punters who have lost control to self-exclude from using the website’s services.
Customer Support
Dubbed by punters “The Home of Betting,” William Hill is committed to ensuring each and every customer who registers with the online sportsbook truly feels at home and enjoys their stay at the website. Of course, every once in a while punters might experience small issues with funding their sports betting accounts or require additional information with regard to the promotional incentives. In such cases, it is always good to know you have someone to lend you a hand.
Great emphasis is placed on providing adequate and time-efficient customer support to all members of the international community of players at William Hill. The team of support agents consists of well-mannered individuals with long experience in this field who are committed to providing assistance when needed in a professional, quick, and friendly way.
There are several means of communication with the William Hill support team, starting with email, but in cases of emergency we recommend you use the convenient Live Chat facility. The support agents are at your disposal at all times throughout the entire week, so it matters not whether you reach out to them on a Monday or a Sunday – either way, you can count on getting a quick response. Additionally, there are several telephone lines available for punters from different countries. Many of those are toll-free, and only people calling the international support number might be charged fees for the conversation. You are not even required to speak English fluently, as support is available in several other languages, including Greek, German, Russian, and French.
Do not forget to check the FAQs section before you reach out to customer support – it is very exhaustive and there is a good chance you will find the answers to your questions listed in the content.