| Updated: As a brand, William Hill has been in the gambling industry since 1934, when its founder, Birmingham-born businessman William Hill, took his first steps as a successful, though not entirely legal, bookmaker. Starting with sports bets accepted over the phone and by mail, the company grew and evolved into the largest sportsbook in the United Kingdom. In 2008, it introduced its multiplatform website and began offering its rapidly growing customer base a wide variety of games and betting options.
Today, although it is still widely known as a sports betting brand, William Hill is becoming increasingly popular for its casino, not only among British players but also internationally. Available as both a downloadable and instant-play platform, it can be accessed in nearly 20 languages and accepts players from multiple countries around the world. Payments can be made in different currencies, and William Hill Casino offers fast and reliable payouts through a wide range of banking methods.
One of the most impressive highlights of the online casino, however, remains its diverse gaming library, which attracts players with some of the most popular slots from leading software developers such as Playtech and Microgaming. The table games include premium-quality casino classics such as blackjack, roulette, and poker, while the impressive collection of progressive slots boasts generous six- and seven-figure jackpots. An exceptional Live Dealer Casino completes the offering, but this is just the beginning. To provide the ultimate gaming experience, William Hill Casino has prepared exciting bonuses for new players and rewarding promotions for existing players.
Promotions and Bonus Terms
Unlike many similar sites, the renowned online casino does not have a large number of special offers for its customers. Instead, it provides a few promotions specifically designed to reward slots and table game enthusiasts who want to take advantage of free spins and deposit bonuses. This can be explained by the distinctive bonus policy William Hill has always followed: it offers separate promotions for its different products, creating them with convenience and value in mind. Currently, the casino has a couple of exciting promotions that both newly registered and existing members may appreciate.
100% up to £300 on the First Deposit
William Hill Casino has prepared a generous Welcome Bonus for all new players who register a real-money account on the website. It gives them a 100% match bonus on their first deposit of £10 or more. The maximum bonus amount is £300, and it is available only to newly registered members. It is granted automatically after the first deposit is made, so players do not need to obtain a promotional code or claim the bonus.
As with most promotions of this kind, there is a wagering requirement attached to this Welcome Bonus. Before players can request a withdrawal of their winnings, they must place bets equal to 30 times the combined amount of the bonus and deposit. For instance, if they deposit £20 and receive £20 as a bonus, they must wager at least £1,200 on different games in the casino. Other conditions apply to this offer, and one of the most important is that, once accepted, the bonus is valid for seven days. If it is not used within this period, the bonus funds and any winnings generated from them will be removed from the user’s account.
Opt-in required. Available 1x per customer. First deposit only. Minimum $10 deposit. Maximum $300 bonus. 40x wagering. Bonus expires seven days after issue. Available only to new customers on the casino page. Player, currency, country, and game restrictions and terms apply.
Up to £200 Download Welcome Bonus
Newly registered William Hill members can choose from several welcome bonuses offered in different sections of the site, including Games, Sports, and Poker. In addition to the Welcome Bonus, there is an offer for players who download the casino software to their computers and deposit at least £10 through the Cashier. They will receive a 150% match bonus on their deposit.
This offer is valid only for players who have already made their first deposit through the desktop website or mobile casino. To receive the 150% bonus up to £200, they must download the William Hill Casino software, log in to their real-money account, and make a deposit of £10 or more directly through the downloadable casino. The bonus is not valid for in-browser play, so it must be played through in the downloaded casino.
In addition, the bonus funds expire within seven days, so they must be wagered within this period in accordance with the 30x playthrough requirement. Before players can withdraw their winnings, they must place bets equal to 30 times the combined amount of the deposit and bonus. In other words, if a player deposits £20 and receives a £30 bonus, they must wager at least £1,500 before cashing out.
General Bonus Terms and Conditions
Each promotion offered at the online casino has specific terms and requirements, but before accepting any offer, players should also familiarize themselves with the terms and conditions posted on the William Hill website. It is important to note that most bonuses are issued only once per account holder, household, computer, and postal or IP address. Those who have received a Welcome Bonus, for example, will not be eligible for additional first-deposit offers. Bonuses are also unavailable to players residing in restricted countries such as Hong Kong or the United States of America.
All games at William Hill Casino count toward the wagering requirements for bonuses. However, they do not all contribute equally, and players will normally meet the playthrough requirement faster if they bet on slot games and scratch cards rather than table or card games. The contribution percentages for different games are shown in the table below. In addition, bets on roulette games are divided into three categories based on table coverage. Low table coverage bets, for instance, contribute 50% toward the wagering requirement, while high table coverage bets do not count at all.
Players are allowed to claim and receive multiple bonuses at the same time, with all active offers accumulating in their accounts. However, bets on different games will count only toward the wagering requirement of the first bonus received. Once that requirement is met, bets will begin contributing toward the playthrough requirement of the second bonus, followed by the third.
| All Roulette Games | Table Coverage (in percentage) | Contribution to Wagering |
|---|---|---|
| Low Table Coverage Bets | 0% – 25% | 50.00% |
| Medium Table Coverage Bets | 25.1% – 48% | 25.00% |
| High Table Coverage Bets | 48.1% – 100% | 0.00% |
Banking
William Hill has long been one of Europe’s largest betting and gambling brands, with a reputation as a credible operator that offers convenient deposits and reliable payouts. Customers at its online casino can use various payment methods and a Cashier system that provides quick transaction processing, ease of use, and, most importantly, security. All transfers, along with personal and banking data, are protected using the latest SSL/TLS (Secure Sockets Layer and Transport Layer Security) encryption protocols, which help prevent malicious activities such as hacking, unauthorized access to sensitive information, and data leaks.
The casino works with some of the most popular payment methods, including credit cards, e-wallets, bank transfers, and prepaid cards. An ID and proof of address are often required before a withdrawal so that the customer’s identity can be verified. These security checks are conducted upon the first withdrawal from the casino and may delay the transfer. Players at William Hill can also choose their preferred currency. Although the gambling operator considers British pounds sterling (GBP) its primary currency, it also accepts payments in AUD, CAD, CHF, DKK, EUR, HKD, JPY, SEK, SGD, and USD.
Credit and Debit Cards
There are many benefits to paying by credit card. Cards are considered convenient, widely accepted, and secure payment methods, including for deposits at online casinos. Debit cards are also popular because they allow players to control their spending, especially if they tend to spend more than they can afford. Both types can be used at William Hill Casino, and accepted brands include Visa, MasterCard, Maestro, and Diners Club International.
Deposits made with credit and debit cards are easy, safe, and instant, while withdrawals to a card usually take between three and five business days to complete. William Hill Casino does not charge fees for these transactions, but the player’s bank or credit card issuer may impose fees. In addition, not all cards are eligible for withdrawals. For instance, payouts for Diners Club International are processed by bank transfer, and MasterCard-branded cards issued in the United Kingdom cannot be used for withdrawals.
Digital Wallets
Although credit and debit cards are widely used around the world, digital wallets have steadily gained popularity in recent years. Also known as e-wallets, they have become a preferred payment method among online casino players because transfers are exceptionally fast and sensitive information remains private.
To deposit through an e-wallet or withdraw funds from a gaming account balance, players simply need an account with one of the digital wallets accepted by William Hill. These include PayPal, Skrill, Neteller, EcoPayz, Pingit, Yandex, WebMoney, Qiwi, and Moneta. Deposits are instantaneous and usually appear on the website within a minute or two. Withdrawals to digital wallets are normally processed within a day.
Online Banking
Another popular payment method at William Hill Casino is online banking, which allows customers to transfer funds directly from their bank or checking account to their gaming balance. There are two options: Fast Bank Transfer, which uses an online banking account, or a third-party service that acts as an intermediary between the player’s bank and the online casino.
These intermediary services include iDEAL, Trustly, Instadebit, Banklink, Sofort, Przelewy, SafetyPay, POLi, Sporopay, Euteller, Giropay, and Überweisung. While some can be used only for deposits, others are also available for withdrawals. There are no processing fees for deposits or withdrawals made through this method, and funds are transferred in real time.
Prepaid Cards
Players at William Hill Casino can also fund their accounts using prepaid cards and vouchers. These can be physical plastic cards, such as those offered by Paysafe, or virtual vouchers such as AstroPay or Neosurf. They can be purchased online or from various land-based shops and are available in different denominations. Some cards can also be used as digital wallets and funded with a credit card or another payment method. For instance, Entropay cards are prepaid virtual Visa cards that can be used for both deposits and withdrawals.
Once players have a cash voucher or prepaid card, they must enter its PIN or security number on the casino site, choose the amount they wish to deposit, and authorize the transaction. Several prepaid methods can be used for deposits, including Entropay, AstroPay, Neosurf, Paysafecard, Todito Cash, and William Hill CashDirect. Normally, they cannot be used for cashing out, in which case the withdrawal will be processed by bank transfer. There are two exceptions: Entropay cards and William Hill CashDirect cards, which can be purchased or received as gifts at hundreds of William Hill shops. They are available only to UK-based players who use GBP as their preferred currency.
The casino does not charge fees for deposits or withdrawals made through prepaid vouchers, but Paysafe, for example, may impose fees on each transaction.
Other Banking Methods
William Hill also allows its customers to make deposits and withdraw their winnings through traditional banking methods such as wire transfers and checks. These options can be found under the Cash Transfers area of the casino’s Cashier page. Bank transfers can be ordered at a local bank branch or by telephone. There are also two types of bank transfer: Standard and Swift Bank Transfer. They can be used for deposits and withdrawals, and William Hill does not impose fees.
Checks are also available for funding accounts and cashing out, but they can only be issued in GBP. Once again, there are no associated fees, although the player’s bank may charge processing fees. Players should be aware that these transactions take longer to complete. Deposits made by wire transfer or check will normally appear on the website within 10 working days.
Most of the banking options available at William Hill Casino are regional, while popular methods such as credit cards and e-wallets can be used for deposits and withdrawals in multiple countries around the world. Due to new regulations, however, some services are no longer available in certain regions. For instance, Skrill does not process deposits from France, Belgium, or Japan, as well as many other smaller countries such as Angola, Greenland, Barbados, Niger, and the Faroe Islands. For more comprehensive information about the different banking methods, their availability, and deposit and withdrawal limits, refer to the table below.
| Banking Methods | Minimum/Maximum Deposit | Deposit Timeframe | Minimum/Maximum Withdrawal | Withdrawal Timeframe | Countries Where Available | Currencies |
|---|---|---|---|---|---|---|
| Visa | £5 – £99,000 | Instant | £5 – £99,000 | 3 to 5 Business Days | Most Accepted | GBP, EUR, USD, CAD, AUD, SEK, DKK |
| MasterCard | £5 – £99,000 | Instant | £5 – £99,000 | 3 to 5 Business Days | Most Accepted | GBP, EUR, USD, CAD, AUD, SEK, DKK |
| Maestro | £5 – £99,000 | Instant | £5 – £99,000 | 3 to 5 Business Days | Most Accepted | GBP, EUR, USD, CAD, AUD, SEK, DKK |
| Diners Club International | £5 – £99,000 | Instant | N/A | N/A | Most Accepted | GBP, EUR, USD, CAD, AUD, SEK, DKK |
| PayPal | £10 – £5,500 | Instant | £10 – £5,500 | Within 24 Hours | Austria, Finland, Ireland, Sweden, UK | GBP, EUR, USD, SEK |
| Skrill | £10 – £80,000 | Instant | £5 – £80,000 | Within 24 Hours | Most Accepted | – |
| Neteller | £10 – £25,000 | Instant | £5 – £30,000 | Within 24 Hours | Most Accepted | GBP, EUR, USD, CAD, AUD, SEK, DKK |
| Pingit | £10 – £1,500 | Instant | £5 – £10,000 | Within 24 Hours | UK | GBP |
| EcoPayz | £10 – £8,400 | Instant | £5 – £99,000 | Within 24 Hours | Most Accepted | GBP, EUR, USD, CAD, JPY |
| WebMoney | £10 – £10,000 | Instant | £5 – £10,000 | Within 24 Hours | Most Accepted | EUR, USD, RUB, UAH, BYN, VND, BTC |
| Yandex | £10 – £10,000 | Instant | £5 – £10,000 | 1 to 3 Business Days | Armenia, Azerbaijan, Belarus, Georgia, Kazakhstan, Kyrgyzstan, Moldova, Russia, Tajikistan, Turkmenistan, Ukraine, Uzbekistan | USD |
| Moneta | £10 – £10,000 | Instant | £5 – £10,000 | Within 24 Hours | Armenia, Belarus, Georgia, Kazakhstan, Moldova, Russia, Ukraine | EUR, USD, RUB |
| Fast Bank Transfer | £10 – £10,000 | Instant | £5 – £100,000 | 5 to 7 Business Days | Australia, Austria, Belgium, Czech Republic, Estonia, Finland, Germany, Greece, Hungary, Ireland (Rep. of), Isle of Man, Italy, Latvia, Lithuania, Malaysia, Netherlands, New Zealand, Norway, Poland, Portugal, Romania, Singapore, Slovakia, South Africa, Spain, Sweden, Switzerland, and United Kingdom | EUR, USD |
| Trustly | £10 – £10,000 | Instant | N/A | N/A | Estonia, Finland, Poland, Spain, Sweden | DKK, EUR, NOK, PLN, SEK |
| INSTADEBIT | £10 – £10,000 | Instant | £25 – £100,000 | 3 to 5 Business Days | Canada | USD, CAD |
| iDEAL | £10 – £10,000 | Instant | N/A | N/A | Netherlands | EUR |
| SafetyPay | £10 – £10,000 | Instant | N/A | N/A | Austria, Mexico, Spain, Costa Rica, and Peru | EUR, USD |
| EPS | £5 – £10,000 | Instant | N/A | N/A | Austria | EUR |
| POLi | £10 – £10,000 | Instant | N/A | N/A | New Zealand | AUD, NZD |
| Sporopay | £10 – £10,000 | Instant | N/A | N/A | Slovakia | EUR |
| Euteller | £10 – £10,000 | Instant | N/A | N/A | Finland | EUR |
| Giropay | £10 – £10,000 | Instant | N/A | N/A | Germany | EUR |
| Qiwi | £10 – £10,000 | Instant | £5 – £10,000 | Within 24 Hours | Russia, Kazakhstan, Ukraine | EUR, USD, RUB |
| Paysafecard | £10 – £200 | Instant | N/A | N/A | Most Accepted | GBP, EUR, USD, CAD, AUD, SEK, DKK |
| Todito Cash | £10 – £10,000 | Instant | N/A | N/A | Mexico | USD, MXN |
| Neosurf | €10 – €12,000 | Instant | N/A | N/A | UK, Austria, Canada, Switzerland, Germany, Netherlands, and Sweden | EUR |
| AstroPay | £10 – £10,000 | Instant | N/A | N/A | Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Mexico, Peru, Venezuela | EUR, USD, GBP, BRL, RMB, JPY, TRY, INR, THB, ARS |
| William Hill CashDirect | £10 – £5,000 | Instant | £10 – £5,000 | Instant | UK | GBP |
| Bank Transfer | £25 – £100,000 | 3 to 5 Business Days | £25 – £100,000 | 5 to 10 Business Days | Most Accepted | EUR, GBP, NOK, PLN, SEK, BRL, RMB, JPY, TRY, INR, THB, ARS, etc. |
| Bank Check | £25 – £100,000 | 10 Business Days | £25 – £100,000 | 7 to 10 Business Days | Most Accepted | GBP |
Loyalty Program
William Hill Casino offers active players the opportunity to join its exclusive VIP Club. All customers are eligible for membership, and to receive special treatment, VIP bonuses, and prizes, they must play for real money and accumulate Complimentary Points (or Comp Points). Each £10 wagered on games is worth one point, which means that players receive a portion of their stake back each time they place a bet.
The Comp Points exchange rate depends on the player’s VIP status, but initially, players can earn £1 when they convert 100 points. The VIP Club has four tiers that can be reached by playing for real money. Comp Points accumulate in the account balance, and there is no limit to the number that can be earned and redeemed. However, the points are valid for three months and expire if they are not redeemed within this period. A minimum of 100 points is required for conversion.
Software and Games
William Hill’s online casino is well organized and visually appealing, with large game icons displayed against a dark blue background. With strong performance and fast loading times, the online gambling platform gives slots and table game enthusiasts quick access to instant games without requiring them to download software. There is also a Download Casino for players who prefer to open their favorite games directly from their computer desktops.
The Casino section of William Hill’s website combines games from various categories, styles, and software providers. Although the majority of its games are supplied by Playtech, the casino has also added numerous titles from leading gaming studios such as Microgaming, NextGen, IGT, Ash Gaming, WMS, and Evolution Gaming. Another useful feature of William Hill Casino is that it highlights all new games and includes a convenient search function. Among the most interesting new titles available are Stars Awakening, Dirty Dancing, and the exclusive six-reel, 4,096-ways-to-win Epic Ape slot game. There is also a useful section dedicated to game rules, which may be particularly helpful for new casino players. Players can also open the Promo page to find all ongoing special events and promotions.
Games
Along with three-reel classics, there are many modern, action-packed video slots, including branded titles such as Robocop, Frankie Dettori’s Magic Seven, and Gladiator. Other popular releases offered under the Slots category include the Age of the Gods slot series, White King, Leprechaun’s Luck, Jekyll & Hyde, and many others. One of the most exciting sections in the William Hill Casino lobby is Jackpots, where players can find dozens of progressive slots such as Jackpot Giant, Bounty of the Beanstalk, Gold Rally, Beach Life, Gladiator Jackpot, and the Age of the Gods slots. The top prizes in some of these games often exceed several million pounds, and the size of the jackpots increases with the popularity of each game.
The Card and Table categories offer a wide range of classic casino games, including roulette in European, French, and American varieties, Sic Bo, poker, and many blackjack variations. Players at William Hill Casino can also play Progressive Blackjack, 3D Roulette, Blackjack Pro, and Casino Hold’em. Several high-quality video poker games are available in this section as well, including Jacks or Better 4 and 50 Line, Deuces Wild Multihand, Joker Wild, and many others.
While these are all virtual casino games, there is also a separate collection of Live Dealer games streamed live from professional studios directly to desktop computers, laptops, and mobile devices. These can be played through either the separate Live Casino section of William Hill or the Casino lobby. They include several eight-deck blackjack games, European and French Roulette, Baccarat, Casino Hold’em Poker, and Hi-Lo. All games are presented in crisp, high-definition video and hosted by professional croupiers in real time, while the table limits should be suitable for most players.
Mobile Casino
Mobile users can enjoy a wide range of slots and casino games by downloading the William Hill Casino App to their phones or tablets. Beautifully designed and fully functional, it is available for iOS devices and can be downloaded from Apple’s App Store for free. The application offers strong performance, allowing players to access their favorite games quickly, whenever and wherever they are.
William Hill has several iOS apps for its different products, including Casino, Sports Betting, Bingo, Vegas, and Live Casino. The Casino App allows players to choose from high-quality casino games such as roulette and blackjack and bet on popular slots including Superman the Movie and the Age of the Gods collection. The application is compatible with all iPhone, iPad, and iPod Touch devices running iOS 9.0 or later. It is available in several languages, including English, German, French, Russian, and Japanese.
Currently, the gambling operator does not offer a native app for Android devices, so Android users can open William Hill’s Mobile Casino Site directly in the web browser on their phones or tablets.
Licensing Info
William Hill Casino is operated by WHG (International) Limited, a gambling company registered in Gibraltar and licensed by the Government of Gibraltar. The company is also one of the longest-standing and most reputable betting operators in Europe. It is regulated by the Gibraltar Gambling Commissioner, and because it is primarily focused on UK-based players, WHG also holds a license granted by the UK Gambling Commission.
By following these strict regulations, the online casino provides its customers with fair gaming, security, and transparency. It is committed to fairness, reliability, and treating its customers honestly.
In addition, Playtech’s license does not apply to certain territories, so its software cannot be used in Israel, Estonia, Cyprus, Bulgaria, Hong Kong, or the United States of America and its territories.
Customer Support
William Hill’s online gambling platform has a large FAQ section containing detailed information on a wide range of topics, including user accounts, banking, and promotions. There are several extensive FAQ pages, including Terms and Conditions, Getting Started, My Account, Betting Query, Gaming Query, Sports Rules, Payments, Promotions, and Responsible Gambling.
Players who experience any difficulties while using the casino can contact the customer support team, which is available at any time of day through live chat or by phone. Support agents can identify the issue and provide prompt, professional assistance. There is a free phone service for UK-based players, as well as two international lines for customers residing outside the UK.
In addition, the Contact page includes a convenient email form through which players can upload verification documents before making a withdrawal. Casino representatives can also be contacted through William Hill’s official social media accounts, particularly the William Hill Help account on Twitter.