Zoe Sharp
Authentic Gaming, a premium live casino software company has received the seal of approval of the Michigan Gaming Control Board (MGCB) to offer its gambling products in the state. Established in 2015, the young iGaming studio is a respectable member of the gambling industry, delivering reliable and technology-driven live casino content to operators worldwide.
The authorization to provide its products in Michigan is a landmark moment for the company, marking its foray into the North American gambling scene. Fans of live dealer games will be able to join in the action broadcast from a newly built state-of-the-art studio based in Farmington Hills.
The MGCB oversees and regulates the business activity of casino gaming and sports betting providers operating in the state of Michigan. Following Authentic Gaming’s addition, the number of live dealer gambling content providers operating within the state has risen to three, with the first two being Playtech and Evolution. Both of them were authorized to launch their products in Michigan back in 2021.
Authentic Gaming has launched a selection of hybrid live/online games, already available to Michigan-based players, as of October 5, 2023. Furthermore, the brand’s product line will reach its audience through strategic partnerships, the first one being with the Golden Nugget brand and the second one being with the BetRivers brand.
Henry Williams, executive director of the MGCB, commented on Authentic Gaming’s recent addition to the gambling market in Michigan. He highlighted the allure of live casino games and the engrossing casino experience they offer to players. He added that iGaming fans would be able to revel in the excitement of their favorite live casino titles from the comfort of their surroundings.
The Launch of Authentic Gaming’s Products Marks a Landmark Moment in the Growth of the Online Casino Industry in the State
In contrast to regular online casino games that use a Random Number Generator ensuring a random set of results, live dealer casino games employ real dealers who interact with players and deliver an authentic experience of being at a land-based casino. The games unfold in real-time and players can pay attention to the minutest details. Williams further added that the transparency of live casino games was of utmost importance for players who might be reluctant to believe in the fairness of RNG-based games.
Besides roulette, Authentic Gaming will provide other live dealer games such as blackjack and baccarat to meet the gaming preferences of different casino customers. Following an onsite inspection by MGCB’s officials and full compliance with the regulatory requirements of the gambling authority, the company’s product line will reach Michigan-based iGaming fans.
Jonas Delin, Founder of Authentic Gaming, commented on the company’s efforts to create a live product that would
“have a major impact on the online casino market across the United States.”
He concluded by confirming the company’s resolution to provide players with a bespoke and localized experience.