Our mission is to rate online casinos in a way that is transparent, evidence-based, and repeatable. We combine hands-on testing with a structured audit so that scores are comparable across regions and legal entities. Safety, Trust & Regulation are the primary factors in our framework and carry the highest weight.
1) Scope & Eligibility
- Licensed and verifiable: The casino must hold an active, appropriate gambling licence for the target market; licence details must match regulator registers.
- Transparent ownership: Clear disclosure of the operating company, group ownership, registered address, and contact details.
- Market compliance: Publishes restricted countries and blocks sign-ups where real-money play is not permitted; geolocation used where required.
- Operational cashier: Live deposit and withdrawal systems with at least two payment rails per market (e.g., cards + e-wallets); fee and limit tables are public.
- KYC/AML readiness: Onboarding and verification flows must be available for testing; responsible gambling tools are required.
- Clean status: No unresolved regulatory bans, insolvency, or verified non-payment cases.
2) Scoring Pillars & Weights (100 points total)
- Safety, Trust & Regulation — 35 pts
Licensing quality (tier of regulator), ownership transparency, audit certificates, independent dispute channels, responsible gambling toolkit depth, and clean sanctions/complaints record. - Payments & Payout Reliability — 15 pts
Deposit/withdrawal methods, fees, limits, payout speed from test cashouts, AML/KYC frictions, and published timeframes consistency. - Bonus Fairness & Clarity — 15 pts
Wagering requirements, max cashout, contribution tables, time limits, cap on winnings, game restrictions, and readability of T&Cs. - Game & Provider Integrity — 10 pts
Diversity of games, certified RNG/live studios, provider reputations, RTP disclosure, reality checks, and game fairness info. - Customer Support & Dispute Handling — 10 pts
24/7 availability, channels, KYC guidance quality, escalation paths, and dispute resolution outcomes. - Platform Experience (Web/Mobile) — 7 pts
Stability, latency, app/browser parity, accessibility basics, and account controls. - Data Protection & Security — 5 pts
TLS, privacy policy clarity, third-party testing/ISO attestations where applicable. - Localisation & Market Fit — 3 pts
Language quality, payment localisation, local RG resources, and cultural compliance.
3) How We Test (Hands-On)
- Mystery-shopper accounts: We create test accounts in permitted jurisdictions, complete KYC, make small deposits, claim bonuses, and attempt withdrawals.
- Cashout timing: We measure “request to received” times and compare against published SLAs.
- Bonus parsing: We parse full promotional terms, replicating common player journeys to uncover edge-case restrictions.
- Support stress tests: We raise realistic queries across live chat/email, measure first-response time, resolution quality, and escalation handling.
- RG tool checks: We enable limits, self-exclusion, cool-offs, and reality checks to verify enforcement and reversibility rules.
4) Data Sources & Verification
- Primary: Regulator registers, licence certificates, T&Cs, KYC/AML policies, payment pages, privacy/security statements.
- Secondary: Game provider catalogues, audit firm listings, independent test certificates, public court/regulatory actions.
- Community signals: We consider verifiable player reports with evidence (screenshots, IDs redacted) and aggregate public sentiment from Google Reviews and Trustpilot with fraud-signal filtering.
5) Weighting Logic (Safety-first)
Safety & Trust acts as a gate and a multiplier. Major issues (e.g., licence mismatch, non-payment, predatory terms) trigger hard caps and can suppress the overall score regardless of other strengths. Exceptional safety practices (e.g., best-in-class RG, independent audits, rapid payouts) can earn small merit uplifts within category caps.
6) Score Bands & Badges
- 90–100: Exceptional — eligible for “Editor’s Pick”; must have top-tier licensing and exemplary payout history.
- 80–89: Recommended — safe choice with minor improvement areas.
- 70–79: Pass — playable with caveats clearly listed in review.
- <70: Not recommended — we advise alternatives; listing may be removed in sensitive markets.
7) User Feedback, Reviews & Complaints
- Evidence-based intake: Players can email feedback or disputes to email@example.com. We prioritise reports with dated screenshots, transaction IDs (masked), and support transcripts.
- External sentiment: We monitor trends on Google Reviews and Trustpilot and adjust the Support/Payments sub-scores if patterns are consistent and verifiable.
- Out-of-cycle reviews: Material, corroborated issues (e.g., systemic payment delays) trigger an immediate re-audit and may lead to a badge removal or score downgrade.
8) Penalties & Red Flags
- Licence or identity mismatch: −30 to delist.
- Verified non-payment or confiscation without clear cause: −20 to delist.
- Predatory or hidden terms: −10 to −25 depending on severity.
- Obstructive KYC (unreasonable docs, circular requests): −5 to −15.
- Misleading advertising or bonus bait-and-switch: −10 to −20.
9) Responsible Gambling (RG) Requirements
- Account limits (deposit, loss, wager, session) and reality checks available at sign-up and in-session.
- Self-exclusion and cool-off with clear, irreversible timelines and visible RG links.
- Local helplines and links to recognised support organisations per market.
- Proactive safer-gambling messaging and interventions for risk patterns.
10) Editorial Independence & Disclosures
- Our ratings are produced by a separate review team. Commercial arrangements do not override safety decisions; low-scoring or penalised brands are not promoted.
- Affiliate disclosures are visible on pages where they apply; recommendations remain independent and evidence-based.
11) Update Cycle
- Routine: Annual full re-audit for stable brands; quarterly checks of payments, T&Cs, and RG features.
- Event-driven: Immediate review on regulator action, ownership change, new markets, or verified complaint clusters.
12) For Operators: How to Request a Re-Review
Operators may submit new evidence (licence updates, audit reports, resolved disputes, bonus term fixes) via info@bonusinsider.com. We will verify changes and, if material, publish an update with a changelog.
13) Changelog & Traceability
Each review includes a visible changelog highlighting major score changes and the reason (e.g., “payout SLA improved”, “bonus terms clarified”, “regulatory warning resolved”).
14) Glossary (Selected)
- KYC/AML: Know-Your-Customer/Anti-Money-Laundering checks required by regulators.
- RTP: Return to Player; the theoretical payout percentage of a game.
- RG tools: Practical controls that help players manage spend and time.


